One thing that can tend to throw people off unexpectedly in our business is the fact that our Shampoo Alternative doesn't actually foam! If you're like, well, everyone; you're probably used to that massive Disco-era-Afro head of foam that traditional shampoo creates, along with "squeaky clean" hair at the end of it.
The thing is, all that foam is created by (generally) 4-8 different chemicals (sulfates) added JUST to create the foam! These sulfates/surfactants "clean" your hair by altering the surface tension on the hair itself. Basically they are so "slippery" that they get under oil and pull it out. The problem with that is there is no stopping point. It just pulls EVERYTHING out of your hair and scalp, and that is not a good thing.
Our ManeLine NoPoo uses all natural ingredients including Sapindus Berries which we process in-house to extract the gentle cleansers from them. The result is a foam that is non-existent when used, but is still there. Just very slightly and very gently.
Check out this video demo on how our Shampoo Alternative stacks up against a commercial shampoo when it comes to foaming.